On American Girl’s list of trademarks (words or names that “belong” to them) they have added several names, including:
Willa – Toys, games and playthings
Emerson – dolls, doll clothing, doll accessories, plush toys, toy figures
Ashlyn – toys, games and playthings
Camille – dolls, doll clothing accessories, plush toys, toy figures
Kendall – toys, games and playthings
Gabriela – toys, games and playthings
Camille! I love that name! It would such a great name for a doll! I hope these names all become dolls in the future. They may or may not be. We’ll just have to see!
American Girl has also trademarked “AG LIFE”. I think that’s for their new line of beauty products (perfurme, lotion, etc.) coming later this year.
Which name is your favorite?
— American Girl Doll Artist
18 comments on “American Girl Trademarks New Names”
Interesting! I wonder if those might be mini dolls like the Lori line?
Oh yes… That could be possible, but it doesn’t seem like American Girl to copy another company.
I agree, but lately it’s hard to predict what they will do. I was kind of surprised they are bringing the beauty products back.
Wow, this is interesting! I love the name Camille. ;)
I like the name Willa!
Are they really releasing a beauty line?
Yes, later this year.
Wait I’m confused… so Those names belong to AG?
Yes. First they trademark them, then they decide if they will use them or not. American Girl may or may not use these.
I hope they use the name Camille!
how do you figure these things out?
my fav is Ashlyn!!!!
Awesome! I love that I can always come to your blog and find all the news…
I like the name Camille too,.
Where does one find the list of AG’s trademarked names?
Isn’t Lea’s friend named Camille? Maybe they are making a doll of her?