American Girl is not the same as it was two years ago. My friend Jaclynn and I were talking today about how American Girl’s quality is going down – fast. There have been so many changes in the last year, ever since American Girl’s new president, Katy Dickson (former president of Mattel’s Barbie), came onto the scene. Some of the big changes from those years include zip ties instead of neck strings, the introduction of the Wellie Wishers, Boy dolls, new hand molds, doll underwear becoming a permanent part of their bodies, and American Girl products being sold at Khols and Toys R’ Us. While some of these changes have had positive effects, the long run, they are lowering American Girl’s quality and brand name.
Jaclynn and I are taking a stand by writing to American Girl, we want to encourage others to do the same. Jaclynn wrote a post on her blog, Little House of American Girl with her thoughts on the issues. (LINK) We both want to encourage YOU, the American Girl blogging community, to contact American Girl, via mail, email, whichever works best for you. Share your feelings with them. Share why you don’t like these changes, and why you think they need to revert back to their old ways. The ways that made them American Girl.
Just keep in mind, be kind. Don’t rant on American Girl. Be courteous, and thoughtful of what you write. We don’t want to create a riot – those rarely fix issues. If anything, they make things worse. ;)
Like Jaclynn stated in her post, American Girl is always telling us that together girls can make a difference. Let’s unite, so we can. Let’s save the company we all love. We wouldn’t be here without AG.
Share this photo on your own blog. Spread the word. Write American Girl. Fight for the company’s quality we know and LOVE.
– American Girl Doll Artist