Thank you so much Peaches for spreading the word!! Me too! :D <3

I just posted this cause on my website to help spread the word. I totally agree with all of this and I hope this gets out to new readers so they can help make a change as well!

-Peaches

Link to my post: https://awwpeaches.wordpress.com/2017/03/16/support-the-cause/

I received a reply from AG today:

“Dear Lydia,
Thank you for taking time to share your feelings with us. We certainly understand the passion of the girls that love our products and we appreciate hearing from them. While we recognize that change can be difficult, our decisions are based with the best of intentions. We learned from our consumer research that the new underwear design will make play easier for children and will ensure the underwear cannot be lost. Having observed for decades how girls play with our dolls, outfits, and accessories, we believe the change will not limit how a young girl imagines or interacts with her doll.
Again, thank you for your thoughtful letter. We will be sure to pass it along to the appropriate teams.
Sincerely,
American Girl Customer Service”

So, in other words, they have made up their minds and will not change the decision no matter how many people request it. So disappointing…

I’m hoping to eventually receive a response from them to this email; just today I got a response to my original email that I sent around the time the underwear drama started (haha underwear drama : p). It was basically just the same reply they’ve been giving to everyone. Surely they can’t give that reply to this email!
-Lydia P.

That’s great! I’m glad you pointed that out to them, I really see the problem. Thanks for sharing! :)

Dear American Girl,
You have received quite an outpouring of responses regarding your new underwear design, most of which have been against the change. I do not feel it is a good decision, but that isn’t why I’m writing.
Your mission is supposed to be empowering girls and inspiring them to make a difference. Thousands of girls (and women on behalf of girls) have reached out to try and make a difference by stopping a change in a company they love, but you haven’t allowed them to do that. The message that I’ve gotten from that is that adults and people in charge are going to do whatever they want to do, regardless of whether or not I protest it or try to prevent it. Is that the message you want to send? That is most definitely not an empowering or inspiring message. This issue has gotten so much bigger than just an underwear issue or a customer service issue. This is a case of a company completely throwing their mission out the window for the sake of the bottom line.
Anyway, I just thought you should know what message you are sending to all the girls who have tried and are trying to stop this change.
Sincerely, Lydia P.

:)